When you hear the words “custom publications”, magazines is often the first kind to come to mind. Magazines are the most familiar type of custom publication on the market, but far from the only and not always the best one to serve the purpose at hand in print or digital formats. It’s key to identify the goal of the custom project and then suit the type of project to it. Here are a two other types of custom work that serve distinct purposes.
Books
A beautiful coffee table book cannot be replaced by any digital medium. The combination of world class photography, glossy thick paper and well presented words on a lot of white space makes a slick first impression. If the business has a lobby, a book could be the perfect method of delivering that extra upscale feel to the operation. In particular, if the product for sale is expensive (such as a house, car or boat), a nice hard cover book featuring the lifestyle and history of the company makes a memorable custom gift for special clients. E-books are a great option for those who want to disseminate a lot of information quickly and easily with less expense.
Advertorials
I seem to see these less these days, although they are a great way to make use of a full or double page ad buy. Done well, they can tell a story that captivates readers and has them spending much more time with your advertisement than they otherwise would. Plus, advertorials can be repackaged for online use, printed as part of a brochure and used as content on your website to maximize the text.
Print or digital, magazine or otherwise, it’s most important that the format serves the goal.
